The world of streetwear can be a complicated one, filled with loud logos and flashy designs. But sometimes, all you need are clean lines, premium materials, and a relaxed vibe. That’s where Fear of God Essentials comes in. This offshoot of the high-end label Fear of God, founded by Jerry Lorenzo, offers a more accessible take on luxury streetwear, catering to both adults and, here’s the cool part, kids!
From High Fashion to Everyday Essentials: A History of Fear of God Essentials
The story starts back in 2013 with Jerry Lorenzo, a designer with a vision. He craved clothing that blurred the lines between luxury and streetwear, focusing on oversized silhouettes and a distinctly gothic aesthetic. This vision came to life with the launch of Fear of God, a brand that quickly gained a cult following among celebrities and fashion enthusiasts.

However, Lorenzo recognized there was a gap in the market. People loved the Fear of God aesthetic, but the high-end price point wasn’t for everyone. Enter Fear of God Essentials in 2018. This diffusion line offered a more affordable way to experience the Fear of God DNA, featuring high-quality basics with a slightly less dramatic edge.
Why Essentials Are the New Must-Haves
So, what makes Fear of God Essentials so popular? Here are a few reasons:
- Elevated Basics: Essentials takes everyday staples like tees, hoodies, sweatpants, and joggers and elevates them with premium materials and a more relaxed fit. The result? Clothes that are both comfortable and stylish.
- Versatility is Key: These pieces are designed to be mixed and matched, allowing you to create endless outfit combinations. Dress them up with a blazer or down with sneakers – the choice is yours.
Celebrities Rocking the Essentials Look
One of the biggest factors driving the popularity of Fear of God x Essentials is its celebrity following. When you see your favorite celebrities rocking a brand, it’s hard not to want a piece of that cool factor. Stars like Kanye West, Justin Bieber, and Kylie Jenner have all been spotted wearing Fear of God x Essentials. Justin Bieber is a regular in Fear of God Essentials. He’s been spotted rocking everything from oversized hoodies to relaxed sweatpants, proving comfort can be effortlessly stylish. These high-profile endorsements amplify the brand’s appeal, making it a must-have for fashion enthusiasts.
Beyond the A-List: Fear of God Essentials Take Over the NBA
Fear of God’s influence extends beyond Hollywood. In the 2018 NBA All-Star Weekend, it became a surprising showcase for the brand. Stars like Michael B. Jordan donned a custom “KILLMONGER” Fear of God jacket, while Queen Latifah opted for a bold oversized motocross mesh shirt. Rounding out the Fear of God takeover were athletes Kemba Walker and Von Miller, along with rapper Fabolous, who all sported various pieces from the brand throughout the weekend. Since then many athletes have been spotted rocking Fear of God essentials.
Fear of God Essentials for the Whole Family at Madkicks
Whether you’re looking for elevated basics for yourself or your mini-me, Fear of God Essentials is a perfect choice. At Madkicks, we carry a wide variety of Essentials pieces for both men and kids, ensuring everyone in the family can experience the comfort and style of this sought-after brand.
Join the Essentials Movement: Shop Madkicks Today!
Ditch the boring basics and embrace a new level of everyday style with Fear of God Essentials. Head over to Madkicks today and browse our selection of tees, hoodies, sweatpants, and more. From classic black to statement pops of color, we have something for everyone. So don’t miss out – elevate your wardrobe (and your kid’s!) with Fear of God Essentials from Madkicks.